
Pizza Hut 'Don't Open Me' Case Study
In our opinion a simply fantastic sales promotion which has been
running in over 370 restaurants throughout the United Kingdom. To
drive customer loyalty, Pizza Hut distributed a guaranteed winning
prize envelope to each bill paying customer during the month of
December. With millions of prizes to be won, including luxury USA
Holidays, European Breaks, £20 Pizza Hut vouchers and Free Food &
Drink prizes, consumers are requested to present their unopened gift
envelope to the restaurant manager in January and February to claim
their guaranteed gift. Fixed Fee UK advised Pizza Hut on the most
effective promotional mechanic and in return for a one-off fixed
fee, removed all of the financial risk associated with the £5million
prize fund.


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